Mr.small Business
Street-Smart shopping List

You may purchase any item singly. Each Booklet is $14.50 and each Bulletin Help-sheet is $4.95. You can get any 3 Bulletins for $9.85 a saving to you of $5.00

You may purchase any item singly. Each Booklet is $14.50 and each Bulletin Help-sheet is $4.95
You can get any 3 Bulletins for $9.85 a saving to you of $5.00

TOPIC
BULLETINS
ITEMS
DESCRIPTIONS
PRICE
All of the

Bulletins listed below are easy

To read easy to understand and can be put to use right away.They are an investment in your business success
Marketing

1
150 Street-Smart Marketing Concepts Booklet
In depth item coverage of targeting, niches, differentiation, strategies, demographics, positioning, getting to the sale, using trends, profits & value, writing ad copy ,etc.
In depth item coverage of targeting, niches, differentiation, strategies, demographics, positioning, getting to the sale, using trends, profits & value, writing ad copy, etc.

$14.50
U.S

2
Marketing budgeting
Guidelines for planning and controlling expense

$4.50

3
Setting goals-how to do it
Step by Step guide to the process

$4.50

4
Targeting Your Prospects
What it involves: 5 steps to use to target well

$4.50

5
Getting referrals
Why, when, how to get them

$4.50

6
Creating your company slogan
Do’s and Don’ts, so you get marketing impact from it

$4.50

7
Writing ad or letter copy
Do’s and Don’ts’, so you get the result you want

$4.50

8
Writing Headlines
What makes it work to produce the result you want

$4.50

9
Testing Headlines
How to see if it worked or not and compare it to others

$4.50

10
Testing Headlines
What mental process prospects go through to decide

$4.50

11
Setting Prices
Different approaches to use put it at the right price

$4.50

12
Writing Sales Letters
Tips and ideas and a formula for what makes them pull

$4.50

13
What Buyer’s Want and Buy
Things that move ‘em to buy; emotional needs of buyers

$4.50

14
Your Marketing System

Components it should contain have it all work together

$4.50

15
Your Marketing Plan
How to create it; 6 things it should contain

$4.50

16
People Influencers
What moves people to buy; more about what they want

$4.50

17
Marketing Strategy
What it is and is not; what it involves

$4.50

18

Locating Your Business

List of all the things to consider before you commit

$4.50

19
Yellow Page Ad
Pro’s & Con’s of putting an ad in

$4.50

20
Words
Specific marketing words to use and those to avoid

$4.50

21
Prevent Wasting Money
11 big reasons why marketing fails

$4.50

All Bulletins below are also $4.95 unless otherwise noted

22
Market Reach
You have to know how to reach your customer; 10 steps
23
Newspaper Ads
Advantages and Disadvantages of running them
24
Direct Mail
Tips on how to use it
25
Positioning
Steps to creating your market positioning
26
Marketing Mix
The 6 components that make the complete package
27
14 Temptations to Avoid
14 critical things that you must avoid
Sales
28
Sales Strategies
The 6 components that make the complete package

29
Why There Are No Sales

List of possible reasons why the sale was blown

30
Street-Smart tips
28 tips to improve your salesmanship; these work!
31
Borrowing Money
Sources, alternatives, and loans
32
Rating Your Customers
It’s about profits, not sales; how to rate them
33
Scripting a Cold Call
Why and how to do it
34
Closing the Sale
Examples of different ways to close it
35
Asking Questions
8 different types of questions to ask prospects
36
Salespeople’s Fears
The 7 biggest fears of salespeople and how to deal with them
37
Giving Discounts
11 ways to give a discount
38
Your Sales Process
How to create one that works
39
Prospect Types
Personality types with tips on how to deal with each
40
No-No’s
The 13 Thou-Shalt-Nots of selling; avoid them at all costs
41
Words to Avoid and to Use
2 lists that help you make the sale and not blow it
42
Body Language
How to read it and use what you see to help you sell
43
Your Sales Plan
Components of the pieces of the sales puzzle
44
6 Essential Ideas for Selling
To not know these is to not know anything
45
Objections
The process for how to handle them with specific responses
46
Listening
What it really involves; selling is listening
47
Retail selling
Tips and ideas for the store owner to help you sell more
48
Customer Service
Tips for before, during, and after the sale
49
Sales Process Assessment
How to create one that wins
50
Creating Value
Good price is not value; learn what it is
51
Sales Agent/Rep?
Reasons for and against using them
52
Telemarketing
Tips for those who do it in-house
53
To Hire or Not to Hire
How to figure out when to hire a worker
54
Who Can and Who Can’t Sell
How to tell the difference; who’s a “natural” and who’s not
55
Marketing vs. Sales
What’s the Difference?
56
Sales Projection Assumptions
Questions you need to ask yourself to do them
Start Up

57
36 Idea-Checkers Booklet
Here’s your way to test any idea for a business to see if your idea does or doesn’t match up with the Street-Smart profile of a great idea for a business.
$14.50
58
Pre-Startup To Do List
A step-by-step guide for getting started
$4.95
59
7 Tests to Pass

Measure your idea against these

$4.95
60
Business Plan
Complete Guide to what to include in it
$4.95
61
Start-up Sales Projections
How to -so you do an accurate budget and assess how much start-up money you’ll need
$4.95
62
10 Myths
Things you think are true but aren’t about owning a biz
$4.95
63
Writing a Loan Proposal
What the lender wants to see; what to include in it.
$4.95
64
The Money
Where to get the money to start your business
$4.95
65
Maxims
Wise thoughts about owning a small business
$4.95
66
Being an Entrepreneur
What it really means to your day to day life
$4.95
67
Tracking
All the things you need to keep track of to keep control of it
$4.95
68

Buying Existing Business?
Booklet

100 Questions to ask the seller so you know all you need to know to make a good decision about buying that business.
$14.50
69
To Buy or Not to Buy an existing business
Advantages and disadvantages of buying an existing business
$4.95
70
Due Diligence for buying it
14 things you must get before you buy it
$4.95
71
Buying a Franchise? Booklet
118 Questions to ask the Franchisor before you buy; avoid the big mistake.
$14.50
72
The Traps
10 Major traps to avoid that make you fail
$4.95
73
The Mistakes
16 big mistakes to avoid in pre-start-up
$4.95
74
Naming Your Biz
Do’s and Don’ts, so you get marketing impact from the name
$4.95
75
Locating Your Business
Tips and ideas; a list of things to consider
$4.95
76
Risk
When to and when not to; how to deal with it
$4.95
77
Partner?
Pro’s and Con’s of having one; what makes them fail
$4.95
78
Love Your Business
The bad things that happen if you don’t love it

$4.95

79
Why Do So Many Start-ups Fail?
16 biggest reasons why they fail to make it past the 5th year
$4.95
80
Home-based business
The pro’s and con’s of it; there are both.
$4.95
81
Collections
Tips on how to collect accounts receivable you’re owed
$4.95
82
Should I or Should I Not?
How to tell if you should go into business
$4.95
83
6 Most Common Fears
The 6 most common fears of small business owners and what to do about them
$4.95
84
Franchise Mistakes
12 Mistakes Made by Prospective Buyers
$4.95
85
Pro-Forma Budgeting
Guide to doing start-up budget

$4.95

86
Assumptions for budgets
What to think about when you do your budget

$4.95

87
13 Tips for Franchise Buyers
These will save you much grief

$4.95

88
9 Ways to Research Your Idea
You need information about the business

$4.95